There is no such thing as bad publicity for celebrities. Publicity equates to news. News equates to interest. The public is conditioned to expect bad celebrity behavior. Actually, bad celebrity behavior makes the public stop and watch with curiosity similar to witnessing a car wreck. In the last few months Paris Hilton has been a publicity car wreck.
The good news for Paris Hilton is that her image restoration experts have arrived and there is no such thing as bad celebrity publicity. Her public relations team has found the formula to salvage the heiress’s image. The formula is not really new or creative but its tried and true.
ets briefly review the legal problems of Ms. Hilton. In September, police witnessed her car weaving down the street and Ms. Hilton failed her sobriety test. She was found guilty of reckless driving, fined and placed on probation. She was subsequently stopped twice by police officials for driving with a suspended license which led her to 45 days in jail. She spent three days in jail (according to media accounts) sobbing.
She was released by the sheriff after three days and confined to her mansion with an ankle bracelet due to medical reasons. The day after her release, the judge ordered her back to jail and she has what can only be described as an emotional breakdown in court saying this is not fair and calling for her mother while sobbing. The next day she had an interview with Barbara Walters and tells Barbara that „God has released her“ and that she previously was depressed. It sure seems that God only released her after the judge would not.
It is very interesting that time and time again celebrities and especially politicians when caught with an image problem through their own bad behavior create for themselves an immediate conversion with the help of God. (Of course this is the start of their own public relations image restoration ).
After her release from jail, Ms Hilton immediately appeared on the Larry King show for an interview about her time in jail and the lessons she has learned from the experience.
This is the work of Paris Hilton’s public relations team, This is the tried and true formula for celebrity image restoration. First talk about your new connection to God. Then talk about what you have learned from the experience. Finally, get a easy , favorable interview on Larry King.
As I said before, there is no such thing as bad publicity. Any celebrity image can be fixed. In the case of Paris Hilton, it was in the basic public image restoration handbook , Chapter titled : From God to Larry King.
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James William Smith has worked in Senior management positions for some of the largest Financial Services firms in the United States for the last twenty five years. He has also provided business consulting support for insurance organizations and start up businesses. He has always been interested in writing and listening to different viewpoints on interesting topics. Visit his website at www.eworldvu.com. (Published: 2008 – Paris Hilton Photography: www.nurido.at)