Core Facts
THE ISSUE

·       ‘The Big O’ the benchmark of sexual satisfaction, but just how often do we achieve it?

 

·       Sex as a basic human need. Drinking, eating, sleeping, shelter and intimacy all feature in Maslow’s famous ‘hierarchy of human needs’. If any of these areas are missing in life, including sex, this could negatively impact on health, well-being and outlook on life.

 

Link – Maslow’s Hierarchy of Human Needs

 

THE STATS

·       According to Durex’s Global Sexual Wellbeing study, only 34% of British women reported regularly reaching orgasm, compared to 76% of British men.

 

Link – The Durex Sexual Wellbeing Global Survey

 

THE PRODUCT

·       An orgasmic gel for women, Durex Play O increases sexual desire as well as stimulating the clitoris through a clever mix of invigorating ingredients, resulting in intense, pleasurable orgasms.

 

Link – Reviews of the Play O product

 

THE RESULT

·       Fact: 79% of British women achieved orgasm by using the Play O product.

 

Link – The Play O room
Quotes

Ruth Gresty, brand manager of Durex Play, commented, “According to our Global Sexual Wellbeing Survey, Play O heightened sensitivity in women by 68% and wait for it… 79% of women achieved an orgasm when using it!”

 

“We’ve thoroughly tested Play O with over 600 women and the results prove this product will change the way women orgasm forever. Play O has been proven to help women not only experience an orgasm, but to experience the most intense orgasm they’ve ever had!”

For futher Information about Durex Play O please contact:
Catherine Usher
McCann Erickson
+44 1625 822 550
catherine.usher@europe.mccann.com

Related Links:

Maslow’s Hierarchy of Human Needs – http://en.wikipedia.org/wiki/Hierarchy_of_needs

The Durex Sexual Wellbeing Global Survey – http://www.durexworld.com/en-GB/Pages/default.aspx

Durex Play O – http://www.durexworld.com/en-GB/PlayO/Pages/default.aspx

Reviews of the Play O product – http://www.lovehoney.co.uk/product.cfm?p=14886&reviewpage=1

The Play O room – http://www.durexworld.com/en-GB/PlayO/Pages/default.aspx

Join the Play O community – http://www.facebook.com/pages/Things-that-make-you-go-O/30596891913?ref=mf

Buy the Play O product – http://www.boots.com/webapp/wcs/stores/servlet/ProductDisplay?storeId=10052&productId=124998

Advice on sex and health – http://www.drpetra.co.uk/

Things that make you go O – http://www.facebook.com/pages/Things-that-make-you-go-O/30596891913?ref=mf

Advice on women’s health issues – http://www.femalefirst.co.uk/yin-and-yang/We+Cant+Climax-1309.html

 

 

Company: Durex Play O (http://www.durexworld.com/en-GB/PlayO/Pages/default.aspx/)

Release summary: According to Durex’s Global Sexual Wellbeing study, only 34% of British women reported regularly reaching orgasm, compared to 76% of British men.

Date of issue: 11th November, 2008

Contact: Catherine Usher, McCann Erickson, +44 1625 822 550, catherine.usher@europe.mccann.com

URL: http://blogit.webitpr.com/?ReleaseID=10467 

Other Files:

Imagery:

Durex Play O – http://blogit.webitpr.com/media/pack%20shot%20logo.jpg

Durex Play O Things that make you go O – http://blogit.webitpr.com/media/Play_O_Lifestyle.jpg

Improve your sex life and well being with Durex Play O – http://blogit.webitpr.com/media/Play_2.jpg

Durex Play O Things that make you go O – http://blogit.webitpr.com/media/Play_O_Lifestyle2_1.jpg

Have hours of fun with Durex Play O – http://blogit.webitpr.com/media/PlayOLifestyle33_1.jpg