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Action Direct To Your Mobile

Exclusive news and content is now available

14 December 2007: Enede, a leader in mobile applications for motorsport and entertainment events, will become the first mobile media company to broadcast The Race of Champions direct to your mobile phone.
Enede.com will deliver The Race of Champions to mobile phones across Europe and globally with live content and downloads from the event. In addition, exclusive pre-event news, interviews and other mobile content is launched today, prior to the big event at Wembley on 16 December.
The Race of Champions pits the world's best circuit and off-road drivers against each other in head-to-head races on a parallel track. Fans can look forward to seeing superstars from the world of Formula One, NASCAR, World Rally, touring cars and Le Mans battle it out in the race to crown the Champion of Champions.
For the first time in its 20-year history, The Race of Champions will be held in London, with the new Wembley Stadium being transformed into a tarmac race track.
Donald Leahy, founder of Enede.com commented: “The Race of Champions is a unique event in the motorsport calendar and Enede are extremely excited to be providing access to all the action from Wembley on your mobile phone.
Enede's coverage will bring all the racing direct to you where ever you are.”
For just £5 (€7.50), Enede will be providing access to all the action. The latest pit lane news on the build-up to the event can be accessed by texting “ROC” to 80225 from UK networks (57500 from Irish networks).
All the action from Wembley is available on 16 December by texting “ENEDE” to 80225 from UK networks (57500 from Irish networks).
Motorsport fans across the world can also access the action and pre-event news broadcasts by texting “ENEDE” to +447786209140. Alternatively, you can go to » http://msend.mobi/enede on your mobile phone browser and access via WAP for your currency equivalent of £5.
The » Enede.com mobile platform is available via up to 150 carriers in more than 65 countries and The Race of Champions will be available worldwide to over 750 million mobile phones.
For further information please visit » www.enede.com/roc

ABOUT ENEDE
Enede.com is growing rapidly and is becoming a powerful marketing tool. The enede.com mission is simple, to become the global market leader for internet and mobile media e-commerce.
Enede.com markets products, events and businesses to a worldwide audience, utilising online, mobile, Internet television and community platforms. From blue chip corporate requirements to running online shops, stores and malls enede.com and its partners offer many choices, excellent quality and expert service.

ABOUT THE RACE OF CHAMPIONS
The ROC was created in 1988 by Fredrik Johnsson and the world’s best woman rally driver Michèle Mouton. The premise is simple: using identical equipment and track, drivers can prove themselves based on talent alone. The drivers compete in a series of knockout heats in their own division to determine their class champion. Then, in a shoot-out to determine who is the master of motorsport, the winners go head-to-head in a super final. The victor is awarded the title “The Champion of Champions”.

Contact
Matt Ball
Sonus PR
t: 0207 851 4851
e: matt.ball@sonuspr.com

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Title: Enede.Com Delivers The Race Of Champions Action Direct To Your Mobile
Re: Enede.Com
Date: 14/12/2007

WebitPR (» www.webitpr.com) has distributed this release on behalf of Sonus PR. Please contact Chevaan Seresinhe, on +44 (0)20 7851 4890 or email chevaan.seresinhe@sonuspr.com, if you have any questions or enquiries regarding the release.


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