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Delivers Dramatic Efficiency Gains

Operators benefit from sixfold improvement in network issue discovery and resolution

London, 21 December 2007 - Actix, the leaders in Network Status Management systems, today announced that evidence from its initial deployments indicate a sixfold productivity increase in radio engineering operations for mature network operators.

Studies carried out by Actix with more than a dozen large network operators in all three major world regions have reveal that radio access network experts are productive for just 3.5 hours per day on average, meaning more than half the average working day is wasted.

This enormously ineffective process is largely due to uncoordinated systems and antiquated engineering processes. Actix NSM solutions automate the process of network issue discovery and resolution, ensuring that high value tasks are addressed first, and non-impact tasks are eliminated. This leaves the staff free to address issues which require their expertise, like innovation.

"27 percent of all mobile carrier operational expense is spent on running the Radio Access Network post-launch, and the more mature mobile markets are under severe margin pressure from a wide range of angles - shareholders, customers, competitors and regulators. In response, many networks look to cut costs by reducing headcount, but this is a short term quick fix, as the huge workload of managing network quality won't go away - and is in fact likely to increase as new networks, new devices and new services are rolled out," said Chris Larmour, CMO at Actix. "Technology has to allow people to handle more work in less time, and Actix is leading the field in enabling engineers to spend more time fixing engineering issues, and less time shunting data and scrabbling through multiple databases to find pieces of the puzzle."

"27 percent of all operational expense is a huge figure - equivalent to literally billions of dollars for major carriers - but quite typically operators invest disproportionately more money in improving fashionable areas such as billing, and only make it marginally more effective, instead of investing in areas where there is a more immediate and more valuable ROI. Through improved Network Status Management, Actix can deliver a sixfold improvement in an area that hits at one of the major drivers of a carrier's annual costs." continued Larmour.

Actix NSM solutions are primarily suitable for tier one carriers in mature markets, and provide large, direct cost benefits for this segment. Recent business cases developed with customers have shown ROIs of $250,000,000 dollars of direct OPEX savings over five years. Other efficiency improvements from NSM include halving the time required for the typical daily tasks for a radio network engineer, and reducing the time needed to gather and process typical quarterly KPI reports from 84 days to just 3.

About Actix

With increasingly fierce competition and sky-high customer expectations, mobile operators around the world are striving to extract every last bit of performance and value from one of the biggest assets, the radio access network. UK-based Actix helps wireless carriers enhance revenue growth and improve operating margins by delivering intelligent, automated network performance engineering and network status management systems. Actix solutions feature embedded wireless expertise, automating key processes and enabling very significant efficiencies in the deployment and operation of carriers' networks, delivering measurably higher performance at lower cost. Over 10,000 engineers from 227 operators - including Verizon, O2, AT&T and T-Mobile - in 106 countries globally depend upon Actix software every day to help improve coverage for more than 1,100,000,000 subscribers. For more information, please see » www.actix.com.

Press contacts:

Nicola Garvin
AxiCom (for Actix)
Email: nicola.garvin@axicom.com
Tel: +44 (0)20 8392 4067

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Title: Actix Network Status Management Solution Delivers Dramatic Efficiency Gains
Re: Actix
Date: 21/12/2007

WebitPR (» www.webitpr.com) has distributed this release on behalf of AxiCom. Please contact Nicola Garvin, on +44 (0)20 8392 4050 or email actix@axicom.com, if you have any questions or enquiries regarding the release.

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