Live Quality Check – results to be announced on www.live-qualitycheck.com
Pay what you want tourism project in Längenfeld, Austria
This summer a visionary tourism project in Längenfeld a village in Austria’s Alps, has caused dramatic media awarness around the globe.
The idyllic tourist destination in Tyrol’s valley „Ötztal“ invited guests to visit and perform a LIVE QUALITY CHECK: testing the village’s hotels, restaurants and leisure facilities.
When it was time to leave guests were asked to fill out an extensive questionnaire. In exchange guests were aksed to pay what they thought their stay was worth.
According to Martin Santer, the project’s initiator, “Längenfeld is a place of energy, both for locals and our guests, and it has become a thriving tourist resort; a place we’re very proud of. With Live Quality Check, we’re showing our pride by letting guests determine how much they pay.”
The combination of pay-what-you-want and the quality check market research questionnaire resulted in substantial feedback about the quality of the tourism services in Längenfeld and valuable information about the village’s pricing strategies.
The overall satisfaction reached an extraordinary value of 6,49 (7,0=max), whereas Längenfeld’s tourism employees were evaluated with an excellent 1,16 (1=perfect).
Results indicate that LIVE QUALITY CHECK guests were enthused by the warmhearted and friendly attitude of the locals, the variety of leisure activities and Längenfeld’s unspoiled nature.
Furthermore the guests seek a stronger focus on regional and local products in both the village’s shopping and gastronomy possibilities.
Although asked to set their own price guests payed a higher price than expected: 80 % of the catalogue price, additionally they confirmed that concerning 97% of the services tested, the price was perfectly justifiable.
Martin Santer the project’s initiator is content with the project’s outcome: „The pilot project LIVE QUALITY CHECK 2009 has shaped up as a great success for the village and every single participating hotel restaurant or leisure facility. The concept proved successful: between 77% and 95% have been „very happy“ or „happy“ with the project. The next LIVE QUALITY CHECK is on it’s way, and soon to be announced on www.live-qualitycheck.com“
Check out www.live-qualitycheck.com for details.