News-Feed:
May 2008 - I’m going to start by breaking down and explaining each letter in AIDA, in order for one to understand the import of the method:
A= ATTENTION: If your press release is high-quality the first thing you must do is attract the readers “attention”. It all starts with your headline.
The question now becomes what’s a good title and headline? An effective title and headline is any title and headline that answers the inquiry: “what’s my benefit?” This is all that the readers truly have interest in. What’s in it for them?
The purpose of a press release is not to attempt to tell your whole article in the title and headline. The purpose is to first capture the reader’s attention, skillfully rein them in with a interesting perspective on a topic, and let your writing do the work.
A high-quality title and headline is also targeted to a specific niche, like the title and headline of this particular article.
I am attempting to promote towards individuals who want to learn how to promote their companies with a press release.
So what makes this article so good?
The title got your attention, brought you here and made you read this article.
It can not get any better than that.
I= INTEREST. After you obtain the interest of your readers next you need to get them Interested in your service and product. The best way do that by immediately giving them whatever the headline promises. You should not be cute, and do not string your viewers along.
D= desire: You have to create a feeling of DESIRE for|force the viewer DESIRE the product. Themain goal you should be trying to attain with this particular step of the AIDA formula is to create dollar value and excitement in the readers mind. And the best way of doing this is with the assistance of benefits.
Unfortunately, many marketers are confused by the difference between features and benefits|mistake features for benefits. While it might sound insignificant, it makes for a tremendous difference. Features are items that describe particular parts your product. Benefits describe the way in which your product will assist the reader to solve her or his problems. Basically, what will the visitor benefit from by obtaining the product.
For example: A feature is that “illuminated digital clock” you have in your car. A benefit is that clock allows you to see what time it is at night.The “A” is for ACTION. Best press release practices state that you always want to close your press release with what is commonly called an action statement. You must tell the visitor in no uncertain terms what it is you want her or him to do now.
Article Directory: http://www.articledashboard.com
Robert Watson, creator of Press Equalizer, software for Press Release Distribution, has been a successful press release marketer for three years. Buy Press Equalizer
