March 27, 2008 – Core Facts:
- Jamie Oliver and Sainsbury’s team up to put affordable nutritious meals for four on the table for a fiver."Feed your family for a fiver" drive, fronted by Jamie Oliver, offers hearty, nutritious recipe ideas for families of four. Sainsbury’s offers fresh meal ideas with ingredients at better than 100-year-old prices.
- As Britain tightens its budget this year, Sainsbury’s is offering hungry families all the ingredients they need at better than century-old prices. Archivists at Britain’s favourite supermarket chain have confirmed that the prices of many of the raw ingredients for Sainsbury’s budget-busting recipes are lower in real terms than they were in the early 1900s.
- The first recipe in the "Feed your family for a fiver" campaign is meatballs and spaghetti. Analysis of materials from the Sainsbury’s archive at the Museum of London reveals that a pound of beef from a 1903 Sainsbury’s price list cost 1/6, or £4.28 in today’s terms. A 1920 price list shows a packet of spaghetti costing 11d, or 97p in today’s money, and a tin of tomatoes 10½ d, or 88p in today’s terms. In today’s money, that adds up to £6.13, excluding the cost of the other ingredients for the meal – onions, garlic and peas, making the cost of Sainsbury’s meatballs and spaghetti substantially lower today than it was in the early 1900s.
- Jamie Oliver and Sainsbury’s are joining forces to put affordable, healthy, hearty meals within reach of even the most cash-strapped British families this Spring, backed by a range of start-from-scratch recipes that will feed a hungry family of four for a fiver.
Quote:-
Jamie Oliver said: "I’ve always been concerned about families trying to eat well on a budget and this initiative by Sainsbury’s goes a long way to helping those who are counting the pennies." Judith Batchelar, Sainsbury’s Director of Own Brand said: "We’re determined to offer good quality, fresh food for our customers at an affordable price. These prices are lower in real terms than they were before World War 1 and our £5 feasts will satisfy a hungry family of four. Britain may be tightening its belt this year, but the family members who enjoy our £5 feasts won’t be left hungry."
Content Available:
Imagery:-
Jamie Oliver – http://blogit.webitpr.com/media/Sainsburys%20Jamie%20Oliver%20for%20web.jpg
Other File:
Price Comparison Press Release – http://blogit.webitpr.com/media/Jamie_Oliver_Sainsburys_Release.doc
Video:
Video to accompany this release can be found:-
http://blogit.webitpr.com/?ReleaseID=8105
Also available:
Contact Information
Relevant Links
Comments
Relevant Coverage (when identified)
Releases from webitpr are available via RSS:
http://www.webitpr.com/rss/feeds.asp
writeit:- This social media news release is available at: http://blogit.webitpr.com/?ReleaseID=8105
Title: Jamie Oliver and Sainsbury’s team up to feed cash-strapped families for a fiver
Re: Sainsbury’s
Date: 27/03/2008
WebitPR (www.webitpr.com) has distributed this release on behalf of Twelve Thirty Eight. Please contact Hamish Thompson on +44 (0)7702684290 or email hamish.thompson@1238kmh.com if you have any questions or enquiries regarding the release.
